An Author's Journey: Navigating Publishing & Marketing Challenges

Published on 24 September 2025 at 07:00

This might be the first week where I’ve seriously wanted to quit. It’s been a frustrating week, or let’s be honest, a frustrating month. Some of it is probably my own fault—I thought moving my book onto more sites would be a simple process, but it has been anything but. I still haven’t managed to get my book on any new sites, and Draft2Digital has been constantly stuck on "PUBLISHING."

​Then there's the new cover, which I’ll get into below. I even tried to give my book away for free, but only one person took a digital copy. It just makes you wonder what you're doing wrong.

​🕵️ What's Happening with An American Treasure?

The short answer is: not a lot. The story is written, a few ARC readers have read it, and I have some minor edits to do. I really do need to get Book 2 out into the world, but An Irish Mystery is still taking up all my time and, more importantly, my money.

​After saying Book 2 was coming out with a set title, I realized something was off with An Irish Mystery. After speaking with people and thinking it through, I decided the blurb wasn't right, and the cover didn't truly portray the book.

​So, I rewrote the blurb and updated it on all my sites, including Amazon. I also updated it on Draft2Digital, which meant the publishing sequence started all over again—a wasted two weeks. I've added an ISBN number to An Irish Mystery, but I can't add my book anywhere else just yet because I'm still waiting for a new front cover.

​🎨 The New Cover

​I mentioned last week how disappointed I was with the design of the new front cover. Hopefully, after some consultation, we can get it right this time. I've learned a valuable lesson: don't just say, "I think this is what I want, check out these authors, and wait for a design." If you’re having a cover designed, make sure you're involved in the process. Ask for a preliminary sketch or a mood board before they start the full design. This ensures your vision aligns with theirs and you can fine-tune the design together.

​💰 The Cost of a Hobby

All of this has unfortunately delayed the launch of An American Treasure. One reason is that I need to buy a program to edit and format my own books. I’ve decided on Atticus, which isn’t a huge cost, but it's still another expense. At this point, I have to treat this as a hobby because I’m not making any money from it. While I’ve sold some books, I’ve spent far more than I’ve made.

​This is another reason I want to invest in Atticus. It will save me money in the long run. For An Irish Mystery, I spent just under £1000 to have it edited, designed, and formatted. With the right program, I can do this myself, especially now that I have a team who can edit and review my books for free.

​Another reason for Book 2 stalling is the book cover—again! As any author knows, the cover is the first thing a potential reader sees. I need the new cover for Book 1 so I know what direction to go with for Book 2. It’s a bit of a catch-22, but the series needs to have a cohesive look.

​🎬 What Else Is Going On?

I’ve been working on a book trailer! I actually started it about six months ago, knowing that I would eventually need one. If I can get my head around it and figure out how to display some key elements, I'm hoping to get this out to my newsletter readers as soon as possible.

​You may also remember that I was going to write a prequel to the series as a permanent freebie. I'm exactly 10,100 words in and just need to finish it. But of course, once it's done, it will need a cover too—it all comes down to the cover!

​✍️ Calling All Bloggers!

Are you a blogger and an author who would like to collaborate? Let's work together! I'd love to hear from you. Send me an email, and let's talk.


About Me:

Hello and welcome to Swmming Upstream the home of my blogs. I am D.C. Salmon and I write pulse-pounding adventure thrillers that blend real-life unsolved mysteries with modern-day action.

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AN IRISH MYSTERY: Where a century-old historical crime becomes a pulse-pounding, present-day adventure. (A Newman Adventure 1)


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