Website Name: dcsalmonbooks.com also the blog named Swimming Upstream (dcsalmonbooks.com/blog)
Last Updated: October 2025
1. Introduction
Welcome to dcsalmonbooks.com and the Swimming Upstream blog (hereinafter "the Website"). This Privacy Policy outlines how D.C. Salmon ("we," "us," or "our") collects, uses, and protects your personal information when you visit our Website. We are committed to protecting your privacy and ensuring the security of your data in compliance with relevant data protection laws.
2. Data Controller
The data controller responsible for the processing of your personal data is:
D.C. Salmon
Email: hello@dcsalmonbooks.com
3. Information We Collect
We collect the following types of information:
A. Personal Information (Information You Voluntarily Provide)
We collect data when you choose to interact with us, including:
* Contact Information: Names and email addresses provided through sign-up forms (via Google Forms, MailerLite, and BookFunnel).
* Communications: Any other information you voluntarily provide through comments, inquiry forms, or direct communications.
* ARC Reader Information: Information provided to participate in our Advance Reader Copy (ARC) team.
B. Automatically Collected Data (Usage Data & Cookies)
When you visit the Website, certain data is automatically collected:
* Website Usage Data: Information collected by our website hosting provider (Webador) regarding your interactions with our Website. This includes, but may not be limited to, your IP address, browser type, pages visited, and time spent on pages.
* Cookies: We use cookies to enhance your browsing experience, analyze site traffic, and remember your preferences. You can adjust your browser settings to refuse cookies, but this may impact site functionality.
4. How We Use Your Information
We use your information for the following purposes and under the following legal bases:
| Purpose of Use | Legal Basis (GDPR) |
|---|---|
| To send marketing communications (e.g., newsletters and updates about the Newman Adventure series). | Consent (you opted-in via a form). |
| To deliver lead magnets, ARCs, and free content via BookFunnel. | Performance of a Contract (to fulfill your request for the content). |
| To respond to your inquiries and provide customer support. | Legitimate Interests (to manage and improve our customer service). |
| To improve our Website, track performance, and analyze reader interest. | Legitimate Interests (to continually optimize the Website and content). |
5. Third-Party Data Sharing & Links
We share your data with the following essential third-party service providers and also link to external sites. We encourage you to review their policies.
| Third-Party Service | Purpose | Link to Privacy Policy |
|---|---|---|
| Webador | Website hosting and basic analytics. | https://www.webador.co.uk/privacy |
| Google Forms | Data collection for sign-ups and communications. | https://policies.google.com/privacy |
| MailerLite | Email marketing and newsletter distribution. | https://www.mailerlite.com/legal/privacy-policy |
| BookFunnel | Secure delivery of digital content (e.g., free ebooks, ARCs). | https://bookfunnel.com/privacy/ |
| External Links | Our blog contains links to external sites (Amazon, Kobo, Book2Read, Ko-fi, YouTube, etc., and sometimes local blogs/reference sites). These links are for your convenience. We are not responsible for the privacy practices of these external sites. | N/A |
6. Data Security and Retention
We take reasonable measures to protect your data from unauthorized access, disclosure, or alteration. We retain your personal data (such as your email address) only for as long as necessary to provide you with the services you have requested, or until you exercise your right to erasure (opt-out).
7. Your Rights (GDPR)
Under data protection law, you have the right to:
* Access your personal data.
* Correct inaccuracies in your data.
* Request deletion of your data (the "right to be forgotten").
* Opt out of marketing communications at any time (via the 'unsubscribe' link in any email).
* Complain to a supervisory authority (such as the ICO in the UK) if you believe your data rights have been violated.
8. Future Monetization
We reserve the right to introduce forms of monetization (such as affiliate links or advertising) in the future. Any changes to data collection or sharing resulting from these activities will be reflected in an updated Privacy Policy.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by updating the "Last Updated" date at the top of the policy.
10. Contact Information
If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at: hello@dcsalmonbooks.com